Independent Creative Practice. Photography · Film · Creative Direction.
I create visual campaigns for fashion, lifestyle and culture brands, from concept to finished assets, built by the same practice behind RAW's fine art work.
All works in RAW created by artist Buki Koshoni.
Adidas · Revolut · Cambridge Audio · Sony Music · H&M · Vanity Fair
GoSee Awards Gold Medal · Taylor Wessing Portrait Prize Finalist
Three recent brand collaborations. Different sectors, same campaign discipline.
Advertising imagery for Cambridge Audio, studio campaign photography built for brand and product storytelling across digital and advertising channels.
Advertising-ready stills for brand and product storytelling across digital and advertising channels.
Directed photography and film for Revolut brand campaigns across digital, social and out-of-home, keeping product launches and brand storytelling in one visual system.
One visual system across digital, social and out-of-home for product launches and brand storytelling.
Campaign and fashion imagery for Panache Lingerie, producing look and feel for brand and commercial use across digital and social channels.
Campaign look and fashion imagery ready for brand and commercial use across digital and social.
RAW Art works across three types of brand. Different sectors, different briefs, same discipline behind every one.
Established enough to have a marketing budget, not so large that everything runs through a big agency. Strong visual identity, regular launches, a founder or small marketing team making the decisions.
Hotels, restaurants, private members' clubs, travel brands, architectural spaces, property developers, luxury residential, experiential brands. You don't need an audience behind you, you need the material: a full library covering the space, the food, the people and the experience.
Sportswear, music, alcohol, automotive, technology, fitness, youth culture, entertainment, streetwear. Brands that want culture, not traditional advertising, and are looking for something smaller, faster and more personal than a full creative agency.
Which of these is you? Get in touch and I'll show you what it could look like.
A short, direct process. Idea first, then the work, then finished assets ready for the channels that matter.
I talk through the brand, the campaign, the channels and what success looks like. No agency layers, just a clear brief.
A visual idea is developed with the same discipline as the fine art practice: direction, look and narrative locked before production starts.
Photography, film and content are made in one pass, so stills, motion and social cutdowns share the same campaign language.
Finished, platform-ready assets are handed over for launch, paid, social, site and advertising, without a second production cycle.
RAW Art is my campaign practice. I develop the idea and produce the visual work, photography, film and content, with the same discipline and eye that goes into an exhibited body of work.
Campaigns, not content packages.
Available for direct commissions and agency partnerships. London.
Brands, labels and titles that have worked with the practice across campaign, editorial and commercial work.
The campaign work is backed by a genuine fine art discipline; exploring culture, identity and narrative through a distinctive visual language. Projects are realised as cohesive bodies of work: photographic series, film and mixed media. It's this practice, not a production checklist, that a brand or agency is actually buying into.
Works are developed for collectors, cultural institutions and brand partners, then placed, licensed or produced as a campaign with the right partner.
Campaign stills from the practice. Explore the full photography and video portfolios.
